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Originally called his jeans Evis, after the Buddhist god of prosperity, and they were made in Osaka from pure American cotton. Hidehiko Yamane personally painted his famous seagull logo on each article, a long and expensive process that only produced a dozen jeans a day. Meanwhile in the early 90s, the vintage trend took on and his jeans were growing in demand. In 1997 Evisu jeans took a leap forward and now can be seen worn by celebrities world wide.
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